Have You Met The Real Drainy?

Project: Drainy, Drainage Services Department (DSD)

Role: Creative Direction, Art Direction, Execution

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To develop a unique character for Drainy, an intriguing fictional world is built. Drainy, who lives in the pipe world, is suffering from blocked drainage channels. To win the job of DSD KOL, Drainy suppressed his impulsive character and learn to be adorable. Drainy delivers educational messages to the audience through creative content including digital images, illustrations, animations and community.